Ad operations news, conferences, events, services, community

OPS London is where the prep starts

by Rob Beeler

| Posted May 7

Conflicts of interest abound

by Denise Colella

| Posted May 4

Are you ready? Achieve operational readiness

by Gautam Srivastava

| Posted May 3

Getting the ball to the right player

by Brian Lineweaver

| Posted May 1

Syncing commercial communication and mobile behaviour

by Liri Andersson

| Posted Apr 30

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Get Ready for the Coming Operationally-Driven Marketplace

May 7 | 11:03 pm | Rob Beeler

Do you hear that sound? If you listen closely, you can hear dry erasers swiping whiteboards in conference rooms all over the globe. In each one, a digital tech company’s CEO and CMO are trying to...

ad technology | 0 Comments

No Job Shortage in Ad Tech...

May 7 | 09:26 am | Mark Zagorski

In light of the big “day of action” by Occupy Wall Street last Tuesday, I thought it was an appropriate time to talk about a common theme of the protests: jobs. Over and over again we hear the chants...

eXelate | 0 Comments

Collaborate and Compete: The Online Advertising Oxymoron

May 4 | 09:23 am | Denise Colella

The online advertising industry continues to experience significant changes as we see businesses trying to take advantage of the opportunities offered by a market now worth more than £1 billion in...

| 0 Comments

Kiddie Soccer or Project Management: What’s Your Approach?

May 1 | 03:12 pm | Brian Lineweaver

How does your group respond when a fastball project/request comes in and needs to be dealt with immediately? Do you take the kiddie soccer approach of everyone swarming the ball, or do you have...

admonsters professional services | 0 Comments

Mobile Ad Ops: Connecting the Dots of Future Success

Apr 30 | 09:20 am | Liri Andersson

Once upon a time there was a white space, one generated by the need to connect content created, planned and bought by agencies, with online media properties. This need led to the innovation of a...

mobile | 0 Comments

Shepherding Online Video Growth Through Updated Standards

Apr 27 | 08:04 am | Jana Eisenstein

Change is in the air. The industry standards that control how supply and demand sources connect are about to be updated.New versions of both VPAID and VAST will create more opportunities to deliver...

VAST | 0 Comments

Do Not Track Guidelines: W3C Wants Pub Ad Ops’ Take

Apr 23 | 12:12 pm | Gavin Dunaway

UPDATE: The AdMonsters DNT meetup was a rousing three-hour discussion that poured over into a delightful talk over drinks. Our appreciation goes out to all who attended – including representatives...

DNT | 0 Comments

Consumer Tracking With Respect: Device Recognition and the Next Leap Forward for Digital Media

Apr 23 | 09:37 am | James Lamberti

For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t...

ad technology | 0 Comments