Digital marketers' next stop: 
the mobile home screen

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot. Or the "momma of all ad impressions" spot or the "mobile gold mine" spot.

The M-Spot is everywhere. Over 1 billion of them are viewed dozens or even hundreds of times per day. These M-Spots are viewed by a completely captive audience, have location-aware sensitivities and the ability to target an impression with more accuracy than anything on the Web. They're timely, useful and always updated with the most relevant content.

What is the M-Spot, you ask? The first thing many of us look at in the morning and the last thing we look at before we turn off the light. It's the home screen on your mobile phone. Think about it.