Vizu: Digital Brand Advertising Will Overtake DR

The time has come! According to Vizu's 2012 State of the Industry Survey, advertisers are finally going to allocate more of their digital dollars to brand advertising (60%) rather than direct response. Also from the survey:

• "Brand advertising is also growing more quickly than direct response: 64 percent of marketers plan to increase their online brand-advertising budgets in 2012, with 22 percent saying they will increase spending by more than 20 percent
• "Additionally, 60 percent of marketers responding indicated that they are allocating dollars away from direct-response to brand-advertising initiatives, indicating online brand advertising is finally coming into its own
• "Some channels will grow faster than others; 69 percent of brand marketers are increasing spending in mobile, 63 percent in social, and 57 percent in video."

More delicious stats and insight can be downloaded via this white paper.