Your Ad Server, My Ad Server: Trends With Discrepancies Today

January 17, 2012 Source: AdExchanger

AdExchanger taps ad ops leaders to ask one question: "What's your take on trends you're seeing with discrepancies in ad delivery reporting today?"Check out responses from Mitch Weinstein, SVP, Director of Ad Operations at Universal McCann; Jay Wright, Yield Management Group Leader at Cars.com; Bart Boughton, VP, Ad Operations at TheStreet.com; Mike Lewis, CEO of Ad-Juster; Daniel Davies, Director, US Ad Operations at Adnetik; and Manu Warikoo, SVP of Solutions at Operative!

 

 

 

For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain - think advertisers/agencies, ad networks and publishers .. they're are all in this mix. Industry initiatives and innovation has continued to drive at solving the discrepancy issue. So, where are we today?

 

We asked several industry executives to chime in with their views on the following question:

"What's your take on trends you're seeing with discrepancies in ad delivery reporting today?"

 

 

Read the full article at: 
AdExchanger
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