Professional Services & Consulting

The AdMonsters Professional Services Team was great. During a four week engagement, they came through for us with a well thought out plan when we needed guidance scaling and rapidly growing our digital ad ops business.

Robert Peralta
VP, Advertising Operations
Comcast Interactive Media

AdMonsters Professional Services designs and executes a holistic combination of actionable profit-driven solutions that address the most critical, performance-impacting industry and market challenges.  

Unique – Exclusive Ad Operations focus and vendor agnostic.  We are focused on ad operations and know our subject matter and industry better than any other consultancy.  We are vendor neutral and help make client-led decisions rather than vendor-led decisions which suit your organization best.   

Robust – APS leverages its broad knowledge of industry challenges to bring world class solutions to your business challenges.  Adding value to business processes, online ad technology, product strategy, and more..

Experience –  Admonsters has over 10 years leading online ad operations, developing best practices, and implementing new technologies.  APS harnesses that knowledge to work with companies on solving their business challenges.  Our consultants typically have many years of experience leading operations teams at online companies. They are the key players who developed the online advertising industry.

Delivery - We've seen what works and what doesn't, we provide focused action plans for our consultants which deliver results.  We are revenue focused and building hands-on solutions.  

Custom Consulting

• Issue specific consulting - Optimize a particular pain point or bottleneck such as Financial reporting, 
• Video or mobile strategy
• Market research for product launches
• Business case verification/validation
• Project management
• Organizational and staffing planning - bringing ops in-house, or help you outsource
• Requirements analysis and solution selection, including buy vs. build and software vs. ASP decision-making
• Adnetwork and network optimizer strategy and selection
• Database architecture, reporting, and data warehousing
• External processes, relations with agencies and advertisers, T's & C's
• Ad product innovation and development
• Cross-functional team review: scoping of roles and responsibilities, best practices, KPIs and SLAs

Business Solutions

Ad Server and Workflow Migration/Implementation

Let industry leaders make sure your systems migrations go smoothly

We offer:

• Project management of systems migration/integration
• Plan for systems migration
• Management and direct oversight of migration
• Final review of completeness, gap analysis and future configuration plan if needed

Ideal for:

• Managing a migration in a timely manner
• Scaling your team to delivery quickly and minimize the "disruption factor" to your busiiness
• Allowing your team to continue to do their day-to-day tasks
• Companies with complex migrations planned and lack of resources for project management and integration

Examples of some of our client challenges:

• Large publisher migrating from a legacy self-hosted solution to a new vendor hosted solution
• Growing company migrating from paper based systems to workflow tools
• Large companies migrating ad servers or workflow tools

Optimizing Workflow Efficiency

Make your Ad ops dept workflow, systems, people, processes world class.  Increase efficiency, reduce costs, provide sales with what they need.

We provide:  

• Full review of systems, workflow, processes, workload, staff training needs, sales requirements, technical, and outsourcing possibilities
• Workload analysis and efficiency metrics
• Incremental Improvements made during consulting review 
• Workflow diagram and discussion of pain points and solutions with management, roadmap for system or staff improvements 
• Best practices & documentation of processes
• Assessment of efficiency gains
• Review of training needs

Ideal for:

• Companies who have an existing workflow but lack staff resources to do a full review
• Growing companies who need a 'tune-up' to reduce operational frictions

 Examples of some of our client challenges:

• Growing companies which need strategic planning for ad operations
• Companies which have developed over time and need to ensure efficient processes

Systems "Tune-up"

Make your ad operations department workflow, systems, processes world class and optimized for your business. Increase efficiency, reduce costs, and provide sales with what they need to maximize revenue. 

We provide: 

• Full review of 'Quote to cash' systems, workflow, processes, staff training needs, technical possibilities
• Overview of systems and pain points
• Incremental system configuration and system training improvements
• Working with vendors to improve current systems or drawing of a project plan to do so
• Roadmap for future system or staff improvements.  
• Measurements of efficiency gains and ongoing efficiency metrics.

Ideal for:

• Smaller companies who need help optimizing systems and workflow for growing businesses
• Medium to larger companies who have a workflow and are suffering multiple pain points 

Examples of some of our client challenges:

• New ops team needing system configuration and training 
• Developed company with multiple legacy systems need optimization and a "fresh set of eyes" on challenges

Inventory & Yield management

Maximize inventory yield, improve forecasting, and reservation processes 

We offer:

• Assessment of current use of inventory, sales strategy, pricing, and opportunities
• Remnant strategy review and optimization suggestions
• Inventory forecasting and reservation process review
• Review of ad products, interactions, segmentation, delivery issues
• Yield analysis 
• Key inventory learnings, product and inventory management recommendations
• Assessment of system or ongoing reporting needs

Ideal for:

• Growing companies who need help developing an inventory methodology
• Medium to larger companies who need a world-class review of inventory yield and practices

Examples of some of our client challenges:

• New ops team needing system configuration and training 
• Developed company with multiple legacy systems need optimization and a "fresh set of eyes" on challenges

Vendor analysis and recommendations

Choose the best vendor for your business in ad serving (display, video, mobile), workflow, reporting, targeting (BT).

We offer:

• Needs assessment: Overview of systems, processes, business environment
• Determination of Vendor list and RFP questions
• RFP process management
• Vendor comparision matrix tailored to your needs
• Final vendor recommendations
• Suggested implementation plans

Ideal for:

• Growing companies with technology needs in new areas
• Companies with a complex sales and technical challenges which need holistic views of systems planning

Examples of some of our client challenges:

• Growing company with needs for new tools
• Developed company with multiple legacy systems and sales demands which require a deep dive into vendor solutions and integration planning