Our Consultants

AdMonsters has an in-house team of seasoned Ad technology and operations professionals as well as a network of consultants.

What sets our consultants apart:

• Real world experience in the field - Our consultants have worked in the field and faced the challenges that many companies face.  We understand the realities of ad operations and know what works.
• Neutrality - We know and have worked with most of the vendors in the space, but have no formal "partnerships" that could impact our ability to help you select the best solution for your needs.
• Action focused - We hit the ground running, because we already know the ground well.  We don't spend time on wishful thinking, but focus on what works to make your operations the most efficient.
• Perspective - Having worked at and with numerouse companies and having a broad understanding of industry technologies, our consultants can provide perspective on best practices and industry standards.
• AdMonsters experience - AdMonsters helps provide oversight and support in all areas of the projects and make sure they are delivered to our standards.  

Our in-house team includes:

Kevin LeFew

A recognized leader, Kevin LeFew has been working within information technology for over 25 years and has been at the heart of digital business technology for the past 15.

From 2002 to 2010 served in digital technology leadership for Gannett’s media properties in a variety of positions, most recently as Vice President of Technology and Operations for Gannett Digital.  At Gannett Digital, he was responsible for all aspects of digital technology from strategy, to acquisition, integration, and operations/support. In this role he established the core infrastructure for what is the Gannett Digital Media Network.  He drove data standards, consistency and stability across the network, laying the foundation for easier integration and expansion of the Gannett Digital Media Network.  He implemented online video, common ad serving, web analytics, behavioral targeting and common content taxonomy across all properties allowing for the effective and efficient monetization of all ad impressions.  He led the formation of a national ad operations unit.  His teams supported the delivery of over 100 media web sites reaching over 49M unique monthly visitors delivering over 1 billion page views.

In addition to his experience at Gannett, Kevin has several years experience in delivering professional services as a consultant.  Kevin has provided services to NASA HQ, NeuStar Domain Services, Naval Air Systems Command, and numerous digital startups.  Kevin was an active member of the Online Publishers Association Technology Group.  He has served on executive committees for several corporations including Akamai, Gomez, Pluck, and Adobe.

Brian Lineweaver

With over 15 years of experience, Brian has delivered and overseen the delivery of dozens of projects for companies across the country.  Over 12 years of consulting experience, working with AdMonsters Professional Services, Pricewaterhouse and Acumen Solutions as a consultant to Fortune 500 companies as well as many other diverse clients.

He has been instrumental in the delivery of large scale systems, running enterprise ad server migrations for numerous clients, consulting on PeopleSoft HCM and FSCM implementations, as well as CRM and other enterprise implementations. Some of the initiatives Brian delivered and oversaw while at Gannett Digital included: online ad server implementation, online video implementation, Salesforce.com implementation, project portfolio management, time tracking implementation, mobile ad server implementation and numerous other projects.

Zach Morgan

With over 10 years of experience developing and delivering complex solutions for USATODAY.com and the Gannett Digital Network, Zach possesses a rare blend of technical, business and operational acumen. Throughout his career, he has been instrumental in evaluating, architecting and implementing online solutions that have enabled millions in revenue and also resulted in greater efficiencies across processes and technology.  He worked in a cross-divisional capacity across print and digital to streamline order management, as well as create a single view of a customer across various platforms (billing, ad serving, insertion order management, and CRM).

Zach has led source selection, integration and implementation of Ad Serving Platforms, Web Analytics, Online Video, Behavioral Targeting, Sponsored Links, Data Network Integration, Insertion Order Management, CRM, Rich Media solutions, Video Ad Integration, Social Provider integration and Social Tools integration.  He is skilled in the application of content taxonomy, ad standards, SEO, and streamlined Ad Operations processes.  In addition to the long list of projects Zach has delivered he has also worked closely with many leading technology companies, some of which are: HeliosIQ from ADTECH, OAS, Solbright, Omniture, Visual Sciences, Adap.TV, Brightcove, Rubicon and Google sponsored links.

Our Network

In addition, AdMonsters has an extensive network of consultants are leaders in the field with rich experience and broad backgrounds and specialists in many areas.  We carefully select consultants we work with to round out our expertise to support the client needs.  Our network allows us to tap into the broadest range of skills and specialists in the industry.  Many of our project leads have over 10 years of experience in the industry across multiple sides of the business: Publisher, Agency, Advertiser, Ad Network or Ad technology companies.  We represent specialists in areas such as Video, Yield, Local Advertising, Sales Reporting, and Commercial Strategies.  AdMonsters helps provide oversight and support in all areas of the projects and make sure they are delivered to our standards.  
 

Areas of specialty include:

• Ad servers and ad product technology
• Organizational and change management
• Outsourcing
• Workflow optimization
• Ad product design and strategy
• Vendor selection
• System implementation
• Yield        
• Training documentation
• Business model analysis and validation
• Billing processes & reporting
• Systems development