Demo Targeting in Europe

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Published by: jon burke , Automattic, Inc., us
Published on: January 19, 2012

We have a campaign targeting females in Europe. We will use DFP to geo-target but need help with demographic targeting. We can't use Quantcast as they are not doing this in Germany and France. Can anyone recommend a reasonable alternative?

Comments

#1 Captain Obvious - March 17, 2012

Quantifying data is a strong marketing tool generator of our present days. All sorts of Tampa classifieds sections gather useful info for all web users in search of certain services or products providers over the internet. I can imagine Quantcast can prove to be very useful for plenty of statistics features.

#2 Poonam Joshi - February 8, 2012

You can work with Audience Science or with nuggad as they do provide demographic overlap with your audience. But you may have to consider the overlap between these two data providers and your audience

#3 Joinville AB - January 23, 2012

Try Google Ad Planner where you can segment on demographics and it's pretty good on European audiences.

#4 Alain Sanjaume - January 21, 2012

with your boomerang feature you can access eXelate socio demo in europe ;-)

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