DFP Upgrade?

Published by: Kate Maxwell , Gawker Media

Published on: February 9, 2012

Hi everyone! Just wanted to reach out to any pubs who have already gone through the process of upgrading to the new DFP Premium from the legacy platform. We at Gawker will be flipping the switch later this month so I'd like to connect with anyone who can provide insight as to hiccups they saw, things to watch, and general transition issues. Shoot me a message if so, thanks!

Comments

#1 Sarah Wool-Smith - March 26, 2012

Kate, Poonam and Nina,

We are going through a migration of our Publishers and ad network on the new DFP platform. I would love to connect with you to discuss product challenges/opportunities.

Sarah
E. sarah.woolsmith@rci.rogers.com

#2 Beah Burger - February 9, 2012

Hi, this is Beah, a product manager for DFP. Just wanted to jump on this thread to clarify a few things. One of the great features of the DFP is that it offers reporting on all key values -- both targeted and non-targeted -- directly in the UI. You actually don't need to pre-define values unless they've never been targeted previously and you want them to show up in reports from the start. You do need to define keys first. The reason for this is that it reduces the opportunity for user error, e.g., if you target something that doesn't exist in any of your ad tags, the ad will never show. We are working on making the key value targeting process even easier along with a number of major reporting enhancements in the coming weeks, so please be sure to check our blog for the latest updates. Thanks!

#3 Nina Shea - February 9, 2012

Hi Poonam & Kate,

I would love to also get some details on how the DFP upgrade from legacy has gone for anyone who has already experienced this.

Here at TechTarget, we're planning to make the switch in Summer 2012 and would appreciate any details, feedback, or best practices you can share from your experiences thus far.

nshea@techtarget.com

Thanks!
Nina

#4 Poonam Joshi - February 9, 2012

Hi Kate,
We have gone through the migration on one of the websites we manage. I think the biggest hiccups in the new DFP are the keyvalues need to pre-populated, the reporting is basic as compared to the existing reporting.
If you have any queries you can reach me poonam@gumtree.com.