Full Group Session: Ad Operations' Strategic Role

Event:

Publisher Forum

Session type:

Half Group

Session date and time:

Mon Oct 11 - 2:00 pm - 2:45 pm

Speaker:

greg west

SESSION SPEAKERS

greg west Senior Business Analytics Executive News International

I'm the Business analyst for online in Business Intelligence at News International. My role is to provide microeconomic analyses for the executive, sales teams and ad operations. As well as strategic analyses this has involved inventory and yield management, and also cleaning up the reporting for online on the whole. Previously I worked in the music industry for Universal as a sales and marketing analyst and as a Digital royalties analyst for Warner.

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Full Group Session: Ad Operations' Strategic Role

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