Welcome and Introduction to AdMonsters

Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 10 years. Rob started attending AdMonsters events in 2004 as a member. In his role, Rob develops content for events, training classes and the website and works with AdMonsters members to share best practices and innovation in Ad Operations with their peers. Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007. Prior to Advance Internet, Rob held a number of positions related to advertising and publishing ranging from electronic prepress to an ad agency multimedia specialist. Rob graduated from Syracuse University in 1990 with a dual major in Producing for Electronic Media/English. Rob currently resides in Hazlet, NJ, with his wife Nancy and their three children.