Yield Management: Triangulating the Value of Your Product Catalog

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Event: 
Publisher Forum US XXII
Session type: 
Half Group
Session date and time: 
Mon Mar 8 - 3:15 pm - 4:00 pm
Speaker: 
Michael Alwill

SESSION SPEAKERS

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Michael Alwill Yield & Inventory Team Lead Google, us

Michael Alwill is the Team Lead of Yield & Inventory Management for Google’s reservation-based Display properties including Picasa, Google Finance & YouTube. He joined the company in November 2007 as a Media Coordinator working with international sales teams.

Throughout 2008 he devoted time to exploring Yield & Inventory opportunities and in January 2009 took on a dual-role as the Team Lead for the East Coast Media Coordination Team and as one of two Yield Analysts who founded the Inventory & Yield Management Team. In June 2009 he became a dedicated Yield Analyst and in November 2009 he became the Team Lead of the Yield & Inventory Management Team.

Alwill has a Mathematics background and before joining Google he was an English teacher overseas.

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