Ad Ops Topics: advertising technology
Advertising Technology encompasses the systems that pertain to online advertising including but not limited to: ad servers, order management, sales customer relationship management (crm), ad management, buy side and sell side technology platforms, billing systems, creative builders, optimization, inventory management systems.
Blog Posts
Apr 5, 2012
Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements since the merger – CEO Bill Wise and former DDS President JT Batson will discuss how to make the media technology stack an efficiency engine for all parties in the advertising ecosystem. Of course, their...
Mar 16, 2012
With a strong grasp of social media, AdGent Digital brings a comprehensive advertising strategy to advertisers and publishers. We sat down with Jonathan Lewis, GM International Markets at AdGent, to delve into the ways AdGent masters technology to generate revenue. AdGent Digital provides a diverse set of offerings for both advertisers and publishers. How do all these tie together in the company’s holistic strategy? Our strategy is very simple: we focus on delivering a premium...
Mar 13, 2012
Don’t get me wrong – I love me some RTB. I love discussing ATDs, DSPs, DMPs and anything in our industry with a three-letter acronym. Whenever I hear someone use “OS” to shorten “operating system,” I feel like something is missing – like the concept is doomed to fail unless it adds another letter.
But one thing does rub me the wrong way about all these acronyms: they don’t full capture the depth or breadth of the role of operations. RTB does not replace or equal Ops – it’s a fraction of...
Mar 12, 2012
Over the past year, the topic of attribution has emerged as a hot one among brands and advertisers looking for better ways to measure the impact of their online marketing investments. This is because attribution is finally giving advertisers what they’ve wanted for years – a way to trade in subjective “last-click” or “last event” measurement approaches for an objective, data-driven one that accurately determines which ad channels, types of creative, placements and varying combinations of all of...
Sep 22, 2011
Many digital publishers are experiencing an identity crisis. They’re asking themselves, ‘Am I a digital publisher, or a systems integrator?’ Unfortunately, the answer isn’t clear. As a member of a software company, I find the context of the question the most interesting. Publishers and systems integrators are no longer mutually exclusive, but how far down the systems/technology company road does a publisher really want to travel?Every company that publishes content online is part “tech”...
News Articles
Aug 19, 2011
Jul 26, 2011
Jul 21, 2011
Jul 20, 2011
Jun 1, 2011
