Ad Ops Topics: demand-side platform

Demand Side Platforms are technology and service providers that allow for self-serve and automated media buying, advertising campaign management and ad campaign optimization.

Blog Posts

Ad Ops Data Ninjas

Dec 14, 2010

I know! Not all beacons/pixels/cookies (oh my!) are used to bilk dollars from Premium Publishers via an audience driven model. There are analytics tools that can help provide insight into traffic patterns, measurement of user frequency and in the end make a greater and more enjoyable user experience for the visitor. It is hard for a Publisher to know whether to implement pixels from 4th parties on their site or not. Everyone is trying to measure the risk against the gain. Having control over...

Improve Digital publishes first ‘market map’ of European online display advertising industry

Sep 13, 2010

Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world. In response to frequent customer requests, Improve Digital (the largest European sell side platform, or yield optimiser) has gathered information from its offices and partners in the UK and Europe and mapped the current European online display advertising ecosystem1. '2010 –...

Questions for Matt Barash of Fox Audience Network

Jun 9, 2010

Matt Barash, Director of Publisher Development at Fox Audience Network, will be speaking at the US Network Ops Forum in San Francisco on June 17. In advance of his presentation we spoke with him about data and related techonologies.Q: Please give us a little information about your background in the industry and your current role with Fox Audience Network.MB: I’m currently the Director of Publisher Development at the Fox Audience Network, where I’m responsible for building and maintaining...

The Science of Display – Introduction

Apr 26, 2010

With this blog post, I’d like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we’ve always been at the cutting-edge of innovation in this area). We will explore why the advances we’re making in the new field of computational advertising matter and how they matter. We will also try to de-mystify some of the concepts and the technologies that go into building a scalable, high performance demand...