Ad Ops Topics: html5

HTML is a markup language that uses tags to define a structure of content elements on web pages. HTML5 is an emerging standard for this language. It is currently in "working draft" status with the World Wide Web Consortium (W3C). HTML5 will contain new constructs for defining elements that include functionality previously available via browser plug-ins (for example: video file playback) as well as new parsing rules.

Blog Posts

Mobile Ops Talk: Ad Ops Insider Q&A With Brian Hoskins, Disney Technology Solutions & Services

Mar 23, 2012

Continuing our series of chats with leaders in the mobile ad ops space (check out our Q&A with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media) in front of the upcoming OPS Mobile conferences (April 19 in NYC and May 16 in London), Ad Ops Insider sat down with Brian Hoskins, Senior Manager of Ad Services for Disney Technology Solutions & Services to hear what he thinks matters right now and his team is adapting to Ops...

Aiming Global With Mobile: Q&A With Anne Frisbie of InMobi

Nov 28, 2011

As a mobile ad network that developed across Asia-Pacific before launching in the U.S. and E.U. in 2010, InMobi boasts a unique perspective on the global mobile revolution and reaching international audiences at scale. Prior to the OPS Mobile event Dec. 7 Mobile OPS event in NYC, AdMonsters caught up with Anne Frisbie, VP and Managing Director, North America for InMobi about recent acquisition Sprout, an HTML 5 developer focused on mobile rich media; how the rise of the mobile web is...

Site speed, 3rd party code management… why not make AdOps life just a little easier

Mar 4, 2011

Dear AdMonsters, Let me start by saying that I am doing a session on this topic in Memphis next week. If you are going and will be joining the session, please send feedback before Monday and I can incorporated it into the presentation. Since Google announced that page load time is an important factor in their ranking algorithm, there has been a lot of pressure from SEO teams and business managers in general to pull down all the 3rd party pixels/snippets. The issue is, groups like AdOps,...

HTML5 Advertising FAQ

Oct 19, 2010

Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks and agencies in the UK. It will be updated regularly and should be used for information only to help companies understand the state of play with HTML5 in advertising. This document was last updated...

5 Questions for Rob Deichert, Jr. of The Weather Channel

Aug 5, 2010

Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms and ad serving.1) Can you briefly talk about your responsibilities as SVP of Ad Operations at the Weather Channel?RD: I'm responsible for the ad operations of our websites, desktop...