Ad Ops Topics: ipad

The iPad is a portable computing device produced by Apple that allows the user to view the web, read electronic books, send email, utilize audio and video, as well as a variety of functions provided by third party applications (or "apps") that are downloaded and installed via the Apple App Store. The user controls and interacts with the iPad via a touch screen display.

Blog Posts

Jack Myers and Rob Beeler at OPS NY Part 3 - Apps

Nov 30, 2010

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home. Jack Myers and Rob Beeler wrapped up the OPS NY event by...

HTML5 Advertising FAQ

Oct 19, 2010

Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks and agencies in the UK. It will be updated regularly and should be used for information only to help companies understand the state of play with HTML5 in advertising. This document was last updated...

5 Questions for Rob Deichert, Jr. of The Weather Channel

Aug 5, 2010

Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms and ad serving.1) Can you briefly talk about your responsibilities as SVP of Ad Operations at the Weather Channel?RD: I'm responsible for the ad operations of our websites, desktop...

iPad and iPhone App Development: Like Pouring Concrete

May 11, 2010

NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider when building applications and revenue models for either the iPhone or the iPad.1. Apps give publishers an attractive new way to engage audiences. Benefits include:Custom experiences. Publishers can use the...