Ad Ops Topics: mobile
Mobile advertising is an ever-evolving subset of digital advertising and can include mobile web display advertising (WAP sites), device application (or "app") display advertising, video and audio advertising delivered via a mobile device and ads via mobile messaging (SMS or MMS).
Blog Posts
Apr 30, 2012
Once upon a time there was a white space, one generated by the need to connect content created, planned and bought by agencies, with online media properties. This need led to the innovation of a technology that enabled the placement of online ads, and that was the beginning of the advertising operations industry. It was an attractive industry, one with high growth, high profitability, and one where a premium price could be charged.
But almost two decades later, the ad operations industry...
Apr 3, 2012
OMG – Have you been MRAIDed? Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads. Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID is a video ad standard recently released and endorsed by the IAB that will help open up a vast new trove of mobile inventory for advertisers, particularly now that...
Mar 23, 2012
Continuing our series of chats with leaders in the mobile ad ops space (check out our Q&A with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media) in front of the upcoming OPS Mobile conferences (April 19 in NYC and May 16 in London), Ad Ops Insider sat down with Brian Hoskins, Senior Manager of Ad Services for Disney Technology Solutions & Services to hear what he thinks matters right now and his team is adapting to Ops...
Mar 15, 2012
After years of buildup, 2011 finally felt like a tipping point for mobile in the digital advertising community. If you work on the publishing side, last year probably felt like a time to build – a chance to upgrade your technology stack for mobile environments, select partners, test platforms, define your processes and train staff. If you were still sitting on the sidelines last year, there’s no better time to start your own year of mobile than right now, and fortunately the AdMonsters...
Feb 27, 2012
With OPS Mobile London conference approaching (May 16th), AdMonsters jumped on the chance to interview Russell Buckely, CMO of Eagle Eye Solutions and one of our Keynote Speakers. We sat down with Russell to discuss his thoughts and predictions about the future of mobile advertising and mobile commerce, focusing on the European market.How (if at all) do you think the mobile landscape is different in the UK/Europe versus in the US and why? How do you these differences will impact the...
Discussions
May 7, 2012
Jan 20, 2012
Jan 9, 2012
Jan 6, 2012
Jan 6, 2012
News Articles
Mar 12, 2012
Feb 15, 2012
Feb 13, 2012
Jan 24, 2012
