Ad Ops Topics: VAST
Digital Video Ad Serving Template (VAST) and Digital Video Player-Ad Interface Definition (VPAID) are two technology standard definitions drafted and maintained by the IAB. Both standards facilitate the serving and creation of digital video advertising.
The VAST standard is currently in revision 2.0. It is an pre-determined XML format which allows video players (that have support the standard) to understand the elements of a video ad request (such as video file url, click through url, third party ad tracking pixels, length of video ad, etc) and use that information to properly display and handle the ad.
VPAID is related to VAST but is actually an API which allows different forms of rich media video advertising to interact with video players using a standard format.
Blog Posts
Apr 27, 2012
Change is in the air. The industry standards that control how supply and demand sources connect are about to be updated.New versions of both VPAID and VAST will create more opportunities to deliver engaging advertising and ensure that online video gets more investment and continues to grow its share of advertising spend.Updates to the standards, for example, will enable:Reformatted XML content to simplify and make easier for reader to understand Support for HTML 5 Added functionality around...
Mar 26, 2012
The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact, the IAB’s Digital Video Committee is about to announce a new video ad standard – its third. The existing standards are independently evolving and overlapping as well, and we may be on the precipice...
Jun 30, 2011
Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy Fanlo, a few questions about online video advertising, video standards like VAST and VPAID, video ad spend and operations. Q: Does digital video have enough scale to be a significant part of audience targeting buy through an exchange?Fanlo: The simple answer is yes. However, the video...
Apr 14, 2011
Recently Intergi Entertainment announced their partnership with advertising technology provider ADTECH. ADTECH is powering the ad management for Playwire, an online video platform. Read the release. We spoke with Jayson Dubin, CEO of Intergi Entertainment for further details on this unique product offering and video ad serving standards.Q: Please tell us a little bit about Intergi Entertainment and about your role there. A: Intergi brings online game publishers that want to generate...
Jan 26, 2011
Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST and VPAID standards? Is there wide adoption? Are the buy side and sell side seeing the benefits of VAST?To answer these questions, I asked the following people for their thoughts:Cristina Cieplensky, Ad Solutions Video...
Discussions
Jan 30, 2012
Feb 16, 2011
News Articles
Apr 13, 2010
Mar 31, 2010
Feb 10, 2010
Jan 28, 2010
Jan 12, 2010
