Ad Ops Topics: video
video
Blog Posts
Apr 27, 2012
Change is in the air. The industry standards that control how supply and demand sources connect are about to be updated.New versions of both VPAID and VAST will create more opportunities to deliver engaging advertising and ensure that online video gets more investment and continues to grow its share of advertising spend.Updates to the standards, for example, will enable:Reformatted XML content to simplify and make easier for reader to understand Support for HTML 5 Added functionality around...
Apr 10, 2012
AdMonsters EU Editor Gautam Srivastava sat down Vindico's UK Country Manager James Grant to discuss the current state of the Video market - and the steps he feels need to be taken in order for it to reach the levels of Search and Display. Read it below.Vindico's strap is 'Making Video Easy' how exactly are you making video ad-serving easier and what do you think sets you apart from the competition? Our serving and tracking technology combined with our full service approach actually combines to...
Mar 26, 2012
The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact, the IAB’s Digital Video Committee is about to announce a new video ad standard – its third. The existing standards are independently evolving and overlapping as well, and we may be on the precipice...
Dec 19, 2011
I've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the space is still a rapidly growing boy. According to a new survey by Break Media, parent company of video sites like Break.com and a video ad network, and Advertising Perceptions, 68% of advertisers...
Dec 5, 2011
According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m. to 11p.m. What does that suggest about viewer behavior? What should video publishers take away in terms of their mobile video content as well as ad initiatives? For one, the...
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Oct 2, 2011
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Aug 29, 2011
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